Lars Carlsen

Questioner
DISC Type : c

Chief Revenue Officer (CRO) at Craig's Electrical & Generator Service

New Orleans, Louisiana, United States

Overview

Lars Carlsen is the Chief Revenue Officer at Craigs Electrical & Generator Service, leveraging extensive experience in growth leadership from the solar and home services industries. With a BS in Psychology from Louisiana State University, he is focused on driving organizational success through sales, marketing, and service leadership.

Passionate about developing others, Lars previously owned Core 6 Athletes Louisiana, where he mentored athletes on physical and mental preparedness. He is a strong advocate for community involvement, finding joy in contributing to local projects and helping others.

He owned and operated a business that trained young athletes, helping them prepare physically and mentally to be successful in life.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Revenue Growth
As CRO and former Chief Growth Officer, he leads sales, marketing, and service departments to drive business expansion.
Energy Resilience
He has a background in solar energy and now works for a generator service company, emphasizing energy independence and control for customers.
Leadership Development
His career includes a focus on leadership development and owning a business dedicated to mentoring athletes for success in life.

Media Appearances

Lars has no verified media appearances

Work History

3-2026
Chief Revenue Officer (CRO) at Craig's Electrical & Generator Service
7-2024 - 3-2026
Chief Growth Officer at Solar Alternatives
3-2023 - 9-2024
Operations Manager at LeafFilter Gutter Protection
10-2018 - 4-2023
Regional Sales Manager at MaxHome, LLC
2012 - 10-2018
Owner/trainer at Core 6 Athletes Louisiana

Education

2000 - 2006
BS in Psychology from Louisiana State University
Education details unavailable from Isidore Newman High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : New Orleans, Louisiana, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Craig's Electrical & Generator Service
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lars

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lars take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lars

Personality Compatibility


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