Lars Granat Jensen in

Lars Granat Jensen

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Group CMO at RareWine
📍 Greater Aalborg Area, Denmark

Lars is the Group CMO at RareWine, known for his expertise in data-driven marketing and user behavior. He began his career path studying computer science before pivoting to marketing, a combination he uses to drive strategy. People who have worked with him describe him as reliable, inspiring, and honest.

Outside of work, Lars has a lifelong passion for football, having played since he was young and holding a UEFA B coaching license. He now stays active through jogging and cycling. He also enjoys listening to audiobooks and podcasts to broaden his perspective, such as "The Secret" by Rhonda Byrne.

He started helping at his familys flower and gift shop at the age of six.

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Experience
21 Years
Current Role
Group CMO
Job Level
Leadership
Location
Greater Aalborg Area, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lars cares about

Data-Driven Marketing
He is a well-known public speaker on analyzing user behavior and Big Data, emphasizing how data can document marketing effectiveness and inform top-level strategy.
Luxury Brand Storytelling
At RareWine, he leads ambitious content projects, such as creating unique whisky events at museums and producing in-depth video series like "WhiskyStories".
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Career

Work history

12-2019
Group CMO
RareWine
1-2019
Medlem af UCN Teknologi Board
UCN, Professionshøjskolen University College Nordjylland
10-2017 - 12-2019
Kreativ Direktør
KONXION
2017 - 2019
Member Of The Board Of Advisors
WYNG
8-2016 - 12-2018
Netværksfacilitator for AaB A/S Sponsornetværk
Business in Sport
In the press

Media appearances

Wine Investment Strategy: RareWine Executives Describe a Winning Portfolio. Featured in Forbes
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Education
2013 - 2013
Certificate In Management And Leadership
London School of Business and Finance LSBF
2002 - 2004
Multimediedesigner
Nordjyllands Erhvervsakademi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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