Lars Granat Jensen

Critic
DISC Type : C

Group CMO at RareWine

Greater Aalborg Area, Denmark

Overview

Lars is the Group CMO at RareWine, known for his expertise in data-driven marketing and user behavior. He began his career path studying computer science before pivoting to marketing, a combination he uses to drive strategy. People who have worked with him describe him as reliable, inspiring, and honest.

Outside of work, Lars has a lifelong passion for football, having played since he was young and holding a UEFA B coaching license. He now stays active through jogging and cycling. He also enjoys listening to audiobooks and podcasts to broaden his perspective, such as "The Secret" by Rhonda Byrne.

He started helping at his familys flower and gift shop at the age of six.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Data-Driven Marketing
He is a well-known public speaker on analyzing user behavior and Big Data, emphasizing how data can document marketing effectiveness and inform top-level strategy.
Luxury Brand Storytelling
At RareWine, he leads ambitious content projects, such as creating unique whisky events at museums and producing in-depth video series like "WhiskyStories".
Fine Wine & Whisky
As a key executive at RareWine, he is an expert on the market for fine wine and has noted the significant investment growth in rare whisky.

Media Appearances

Wine Investment Strategy: RareWine Executives Describe a Winning Portfolio. Featured in Forbes

See Now

Work History

12-2019
Group CMO at RareWine
1-2019
Medlem af UCN Teknologi Board at UCN, Professionshøjskolen University College Nordjylland
10-2017 - 12-2019
Kreativ Direktør at KONXION
2017 - 2019
Member Of The Board Of Advisors at WYNG
8-2016 - 12-2018
Netværksfacilitator for AaB A/S Sponsornetværk at Business in Sport

Education

2013 - 2013
Certificate In Management And Leadership from London School of Business and Finance LSBF
2002 - 2004
Multimediedesigner from Nordjyllands Erhvervsakademi

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Aalborg Area, Denmark Job Level : Leadership Designation : Group CMO at RareWine
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lars

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lars take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lars

Personality Compatibility


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