A transformational C-suite leader, previously Chief Transformation Officer at A. T. U. , specializing in strategic innovation, M&A execution, and operational excellence. He has direct experience managing digital commerce, marketing, and new business development. He holds an Executive MBA from TUM School of Management and a Master of Laws.
He successfully led a legal challenge to secure fair competition and access to vehicle repair data for the independent automotive aftermarket, directly benefiting consumers.
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Experience
23 Years
Current Role
General Manager
Job Level
Senior
Location
Germany
Personality Overview
How Lars shows up
Upfront
Demanding
Hard To Convince
They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
Priorities
Topics Lars cares about
Automotive Aftermarket
His career at A. T. U. and public posts demonstrate a deep commitment to the Independent Aftermarket (IAM), advocating for fair competition and consumer choice.
Business Transformation
His executive roles, including Chief Transformation Officer, highlight his focus on evolving business models, fostering growth, and driving strategic change.
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Career
Work history
1-2026
General Manager
to be announced soon
1-2022 - 12-2025
Chief Transformation Officer (CTO)
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
10-2019 - 12-2021
Chief Strategy Officer
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
3-2016 - 9-2019
Head of Corporate Development
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
11-2015 - 2-2016
Leiter Customer Development
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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