Lars Heyne in

Lars Heyne

Inquirer · DISC type cd
General Manager at to be announced soon
📍 Germany

A transformational C-suite leader, previously Chief Transformation Officer at A. T. U. , specializing in strategic innovation, M&A execution, and operational excellence. He has direct experience managing digital commerce, marketing, and new business development. He holds an Executive MBA from TUM School of Management and a Master of Laws.

He successfully led a legal challenge to secure fair competition and access to vehicle repair data for the independent automotive aftermarket, directly benefiting consumers.

Read the full overview →
Experience
23 Years
Current Role
General Manager
Job Level
Senior
Location
Germany
Personality Overview

How Lars shows up

Upfront
Demanding
Hard To Convince

They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Lars cares about

Automotive Aftermarket
His career at A. T. U. and public posts demonstrate a deep commitment to the Independent Aftermarket (IAM), advocating for fair competition and consumer choice.
Business Transformation
His executive roles, including Chief Transformation Officer, highlight his focus on evolving business models, fostering growth, and driving strategic change.
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Career

Work history

1-2026
General Manager
to be announced soon
1-2022 - 12-2025
Chief Transformation Officer (CTO)
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
10-2019 - 12-2021
Chief Strategy Officer
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
3-2016 - 9-2019
Head of Corporate Development
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
11-2015 - 2-2016
Leiter Customer Development
A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2025 - 11-2026
Executive MBA
TUM School of Management
2013 - 2015
Master of Laws (LL.M.)
Universität des Saarlandes
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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