Lars Heyne

Inquirer
DISC Type : cd

General Manager at to be announced soon

Germany

Overview

A transformational C-suite leader, previously Chief Transformation Officer at A. T. U. , specializing in strategic innovation, M&A execution, and operational excellence. He has direct experience managing digital commerce, marketing, and new business development. He holds an Executive MBA from TUM School of Management and a Master of Laws.

He successfully led a legal challenge to secure fair competition and access to vehicle repair data for the independent automotive aftermarket, directly benefiting consumers.

Personality Overview

Upfront

Demanding

Hard To Convince

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Automotive Aftermarket
His career at A. T. U. and public posts demonstrate a deep commitment to the Independent Aftermarket (IAM), advocating for fair competition and consumer choice.
Business Transformation
His executive roles, including Chief Transformation Officer, highlight his focus on evolving business models, fostering growth, and driving strategic change.
Fair Competition
He actively champions fair market practices, having successfully defended the right of independent repair shops to access crucial vehicle data.

Media Appearances

Lars has no verified media appearances

Work History

1-2026
General Manager at to be announced soon
1-2022 - 12-2025
Chief Transformation Officer (CTO) at A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
10-2019 - 12-2021
Chief Strategy Officer at A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
3-2016 - 9-2019
Head of Corporate Development at A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
11-2015 - 2-2016
Leiter Customer Development at A.T.U Auto-Teile-Unger Handels GmbH & Co. KG

Education

5-2025 - 11-2026
Executive MBA from TUM School of Management
2013 - 2015
Master of Laws (LL.M.) from Universität des Saarlandes

More Information

Social Presence :

Prographics :

Exp : 23 Location : Germany Job Level : Senior Designation : General Manager at to be announced soon
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lars

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lars take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lars

Personality Compatibility


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