Lars Kersting

Critic
DISC Type : C

Sr. Global Sales & Marketing Director at Viking Life-Saving Equipment A/S

Middelfart, Region of Southern Denmark, Denmark

Overview

Lars Kersting serves as the Sr. Global Sales & Marketing Director for VIKING LIFE-SAVING EQUIPMENT A/S, where he leads the international commercial organization across Europe, the USA, and Asia. He has a strong background in solution selling, change management, and strategic leadership within large, international firms.

He recently completed a specialized board education program at Aarhus University with a distinct focus on the governance and strategic challenges of small and medium-sized enterprises (SMEs).

Personality Overview

Negotiator

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Global Sales Strategy
As Sr. Global Sales & Marketing Director, he is responsible for VIKING's commercial organization and growth in Europe, the USA, and Asia.
PPE Innovation
He actively promotes innovation and new products for the fire market, including a recent focus on VIKING's PPE Fire homepage and expansion into the US.
SME Board Governance
He recently finished a board education program at Aarhus University, specializing in strategy and governance for small and medium-sized enterprises (SMEs).

Media Appearances

Lars has no verified media appearances

Work History

3-2016
Sr. Global Sales & Marketing Director at Viking Life-Saving Equipment A/S
5-2013 - 3-2016
Market Manager at Syddanske Medier A/S
8-2012 - 4-2013
International Sales and Marketing Director at Nordisk Dæk Import A/S
2-2009 - 8-2012
Sales Director at Schneider Electric building
2008 - 2009
Sales Manager at Fiberline Composites A/S

Education

8-2023 - 4-2024
Bestyrelsesuddannelse med focus på SMV from Aarhus BSS - Aarhus University
1988 - 1989
MBA/DES from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Middelfart, Region of Southern Denmark, Denmark Job Level : Senior Designation : Sr. Global Sales & Marketing Director at Viking Life-Saving Equipment A/S
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lars

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lars take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lars

Personality Compatibility


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