Lars Martinsson in

Lars Martinsson

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Chief Data Modeler at Salesforce
📍 Los Gatos, California, United States

Lars Martinsson is the Chief Data Modeler at Salesforce, leveraging a 30-year career in large-scale product development and data architecture from his time at FICO and Oracle. He holds an MSc from Stockholm University and focuses on harmonizing data models across Salesforces entire product portfolio.

Outside of his deep expertise in data, Lars is a passionate car designer and angel investor. He spends his weekends working on his automotive design project, SixTenCars. com, showcasing a unique blend of technical architecture skills and creative engineering passion.

As a weekend project, Lars is an angel investor and car designer who founded www. SixTenCars. com.

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Experience
26 Years
Current Role
Chief Data Modeler
Location
Los Gatos, California, United States
Personality Overview

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Decision Approach
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Priorities

Topics Lars cares about

Data Governance & AI
He is a vocal advocate for robust data governance to power AI, recently authoring Salesforce blogs and presenting at Dreamforce 2024 on the topic.
Agentic AI
His recent presentations focus on governing data specifically to power Agentic AI, highlighting it as a key area of interest and professional focus.
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Career

Work history

12-2015
Chief Data Modeler
Salesforce
5-2015 - 12-2015
Senior Principal
FICO
1-2008 - 5-2015
Senior Director, Technology Strategy and Architecture
FICO
1-2011 - 1-2015
Angel Investor, Car Designer
SixTenCars
1-2007 - 1-2008
Senior Director, Fusion Applications Architecture
Oracle
In the press

Media appearances

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Education
1993 - 1994
MSc
Stockholm University
1990 - 1993
BSc
University of Umeå
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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