Lars Rolf Jacobsen

Evaluator
DISC Type : csd

CEO at LetsBuild

Frederiksberg Municipality, Capital Region of Denmark, Denmark

Overview

Lars Rolf Jacobsen is the CEO of LetsBuild, where he is dedicated to advancing the digital transformation of the construction industry. He leverages a strong background in corporate finance, M&A, and venture companies, holding an M. Sc. from Copenhagen Business School. People who have worked with him describe him as a genuine mentor.

Lars is a passionate entrepreneur with a distinct interest in design. He previously co-founded Novel Cabinet Makers, a furniture brand inspired by mid-century Danish design, and ATM Design, a boutique interior design studio with projects spanning from Copenhagen to New York and Shanghai.

Following his leadership, LetsBuild was successfully acquired by Causeway Technologies, a significant milestone for the company and its customers.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Construction
As CEO of LetsBuild, his primary mission is to help construction companies transition from traditional methods to digital processes, improving efficiency and reducing delays.
M&A Strategy
Combines his investment banking background with firsthand experience, having recently led LetsBuild through a successful acquisition by Causeway Technologies.
SMB Customer Value
Has recently stated a focus on driving more impact and value for small and medium-sized business (SMB) customers, indicating a key business priority.

Media Appearances

LetsBuild: The startup building a digital future for construction picks up €6.3 million. Featured in EU‑Startups

See Now

Work History

4-2022
CEO at LetsBuild
2-2020 - 3-2022
CFO at LetsBuild
1-2014
Co-Founder at Novel Cabinet Makers
1-2014
Co-Founder at ATM design.dk
10-2018 - 1-2020
CFO at LifeX Aps

Education

2005 - 2007
M.Sc. from Copenhagen Business School
2002 - 2005
B.Sc. from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Frederiksberg Municipality, Capital Region of Denmark, Denmark Job Level : Leadership Designation : CEO at LetsBuild
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Insights For Selling To Lars Rolf

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars Rolf is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lars Rolf

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lars Rolf move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lars Rolf take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lars Rolf

Personality Compatibility


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