Lars Sterzenbach

Editor
DISC Type : CS

Senior Manager Capital Markets & Accounting Advisory Services at PwC

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Lars Sterzenbach is a Senior Manager in PwCs Capital Markets & Accounting Advisory Services. He specializes in preparing financial figures for IPOs and debt transactions, drawing on his education from the Düsseldorf University of Applied Sciences. He has progressed through various roles at PwC, demonstrating deep expertise in capital markets.

Lars has significant international experience, including a semester abroad at California State University, Fullerton, and a professional secondment in Brussels with PwC Belgium. This background suggests an appreciation for global collaboration and diverse working environments, complementing his core financial expertise.

He actively champions social causes, demonstrated by his promotion of PwCs competition for social enterprises.

Personality Overview

Sometimes Friendly

Late Adopter

Self-Disciplined

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Capital Markets
As a Senior Manager in Capital Markets Advisory, he specializes in advising companies on IPO readiness, debt transactions, and pro forma financial information.
Social Entrepreneurship
He has publicly shared and encouraged participation in PwC's competition for start-ups with a social mission, showing an interest in businesses that create social impact.
International Experience
His career includes a secondment in Brussels and a university semester in California, highlighting his experience in and adaptability to international work environments.

Media Appearances

Lars has no verified media appearances

Work History

10-2025
Senior Manager Capital Markets & Accounting Advisory Services at PwC
10-2022 - 9-2025
Manager Capital Markets & Accounting Advisory Services at PwC
10-2019 - 9-2022
Senior Associate Capital Markets & Accounting Advisory Services at PwC
9-2022 - 11-2022
Senior Associate CMAAS at PwC Belgium
1-2017 - 8-2017
Intern & Working Student Capital Markets & Accounting Advisory Services at PwC Deutschland

Education

2016 - 2016
Semester Abroad from California State University, Fullerton
2014 - 2017
Bachelor of Arts (B.A.) from Düsseldorf University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 9 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Middle Designation : Senior Manager Capital Markets & Accounting Advisory Services at PwC
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lars

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lars take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lars

Personality Compatibility


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