Lars Wiesner

Commander
DISC Type : D

Tech Board Advisor at CustomSurg

Weinheim, Baden-Württemberg, Germany

Overview

Lars is a CTO and engineering leader specializing in B2B SaaS transformations for VC and PE-backed companies. His career is marked by driving significant revenue growth and operational efficiencies at firms like Devo. He holds a Masters from Technische Universität Braunschweig and a certificate in Platform Strategy from MIT.

Outside of his executive roles, Lars is intellectually curious about what drives high performance, as shown by his reading on the psychology of motivation. He values building global connections, enjoying recent professional trips to India and the San Francisco Bay Area to engage with his teams and partners.

He holds a patent for a computer-implemented system for managing performance targets and agreements.

Personality Overview

Impact-Driven

Strong-Willed

Decisive

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Scaling Organizations
His advisory work focuses on helping companies scale both their organization and product, evolving from a startup to a market leader.
Bridging Tech & Business
He focuses on helping engineering leaders connect technology to business objectives, driving customer value and tangible results like revenue growth.
Operational Efficiency
He has a proven track record of reducing costs while delivering innovation, evidenced by a 35% reduction in COGS unit costs at Devo.

Media Appearances

Lars has no verified media appearances

Work History

4-2025
Tech Board Advisor at CustomSurg
11-2024
Company Owner at LW - Engineering Consulting Services
5-2025 - 10-2025
Interim Head of Country IT at METRO AG
12-2024 - 5-2025
Interim CTO at METRO.digital
2-2021 - 7-2024
SVP Product Engineering and Operations at Devo

Education

1994 - 2000
Master from Technische Universität Braunschweig
2017 - 2017
Platform Strategy from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 4 Location : Weinheim, Baden-Württemberg, Germany Job Level : N/A Designation : Tech Board Advisor at CustomSurg
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lars

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lars take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lars

Personality Compatibility


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