Lasse Bach

Questioner
DISC Type : c

Head of Platform Engineering at Gubra

Nivå, Capital Region of Denmark, Denmark

Overview

Lasse is the Head of Platform Engineering at Gubra, specializing in DevOps and cloud infrastructure using Python, Elixir, and Go. Educated with both a BSc and MSc from the Technical University of Denmark, he has a background at A. P. Moller - Maersk and Unity Technologies. Colleagues describe him as calm-headed, technically competent, and visionary.

He is a trustworthy and positive colleague with a good sense of humor who values strong professional relationships and is willing to publicly praise coworkers. He shows a strong preference for efficiency and direct communication, expressing frustration with time-wasting digital noise.

Unique fact: He once publicly announced he was disabling all LinkedIn notifications due to their irrelevance.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Platform Engineering
As Head of Platform Engineering, he has deep experience building and managing platforms on Kubernetes in Azure, both at Gubra and A. P. Moller - Maersk.
DevOps & Automation
Passionate about the DevOps space, focusing on CI/CD, Docker, and Kubernetes to build systems that support product development and operations.
Multi-Cloud Environments
His technical skills explicitly list experience with both Azure and AWS, demonstrating versatility in different cloud ecosystems.

Media Appearances

Lasse has no verified media appearances

Work History

8-2025
Head of Platform Engineering at Gubra
5-2022 - 8-2025
Senior Platform Software Engineer at A.P. Moller - Maersk
3-2021 - 3-2022
Senior Software Engineer and Tech Lead at ZeroNorth
12-2017 - 2-2021
Tech lead - Software and platform engineer at A.P. Moller - Maersk
11-2016 - 9-2017
Sysops developer at Unity Technologies

Education

2010 - 2012
MSc from DTU - Technical University of Denmark
2006 - 2009
BSc from DTU - Technical University of Denmark

More Information

Social Presence :

Prographics :

Exp : 8 Location : Nivå, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Platform Engineering at Gubra
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Insights For Selling To Lasse

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lasse is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lasse

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lasse move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lasse take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lasse

Personality Compatibility


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