Lasse Glenstrup

Examiner
DISC Type : cs

Head of Partnerships at F.C. København

Copenhagen, Capital Region of Denmark, Denmark

Overview

As Head of Partnerships at F. C. København, Lasse Glenstrup leverages his marketing strategy and sponsorship expertise to drive commercial growth. A Copenhagen Business School graduate, he has held several progressive roles within the club, managing and developing key strategic collaborations.

Lasses passion for football extends into his personal time, where he contributes to the sport at a community level. He serves as a board member for the local Frederiksberg Boldklub, demonstrating a deep commitment to the games development beyond the professional league.

He is actively involved in shaping football at both a major professional club and a grassroots community club simultaneously.

Personality Overview

Process Oriented

Overcautious

Status Quo Seeker

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Strategic Partnerships
His role is centered on creating and expanding collaborations. He recently announced renewed partnerships with major brands like Audi and Lavazza.
Partner Activation
He is actively hiring for roles focused on partner activation, indicating this is a key area of focus for his team and the club's strategy.
Player Development
He initiated a strategic partnership with MentorDanmark, a tutoring service, to support the personal and academic development of the club's players.

Media Appearances

Lasse has no verified media appearances

Work History

12-2021
Head of Partnerships at F.C. København
6-2020 - 12-2021
Business Development Manager at F.C. København
5-2019 - 6-2020
Research & Development Manager at F.C. København
2-2023 - 2-2025
Bestyrelsesmedlem at Frederiksberg Boldklub (FB)
9-2018 - 4-2019
Head of Project Management / Senior Client Manager at Belong Agency

Education

2008 - 2010
Cand. Merc. from Copenhagen Business School
2005 - 2008
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Partnerships at F.C. København
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Insights For Selling To Lasse

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lasse is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lasse

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lasse move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lasse take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lasse

Personality Compatibility


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