Lasse Nygaard

Evaluator
DISC Type : Dsc

CEO & Partner at Nordlid

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lasse Nygaard is the CEO and Partner at Nordlid, focusing on creating inspiring, data-driven digital customer experiences. His expertise lies in combining data, MarTech, and strategic CX to help clients achieve significant competitive advantages. Colleagues have described him as creative, professional, and a business partner with high integrity. He holds a Boardroom Certificate from AVT Business School.

He has a strong point of view on the evolution of digital marketing, believing that companies need to move beyond classic gamification and embrace more sophisticated interactive content to create value.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Data-Driven CX
His entire professional focus is on using data and MarTech to build personal, cohesive, and inspiring customer experiences that deliver measurable results and value.
Marketing Automation
He has a deep background in helping organizations generate growth through marketing automation and hosts a network for CRM and MA professionals.
Interactive Content
He actively advocates for moving beyond traditional gamification, like quizzes, to more advanced and effective interactive content to engage customers.

Media Appearances

Lasse Nygaard – Nordlid Blog Author Page. Featured in Nordlid Blog

See Now

Work History

2-2007
CEO & Partner at Nordlid
2-2007 - 2-2017
CEO & Owner at Increase A/S
8-2006 - 4-2007
Interim Sales Director at Tech Data Denmark
4-2002 - 8-2006
Sales and Marketing Director at Netkoncept A/S

Education

9-2024 - 2-2025
Boardroom Certificate from AVT Business School
1-2023 - 1-2025
Advanced Leadership & Personal Development Program from Vehoma

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : CEO & Partner at Nordlid
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Insights For Selling To Lasse

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lasse is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lasse

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lasse move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lasse take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lasse

Personality Compatibility


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