Tine Kirkegaard

Evaluator
DISC Type : Dsc

Senior Demand Manager at Terma Group

Copenhagen Metropolitan Area, Denmark

Overview

Tine Kirkegaard is a Senior Demand Manager with over a decade of experience in marketing automation, CRM, and omnichannel strategy for global brands like Novo Nordisk and Pandora. She specializes in platforms such as Salesforce and Adobe Campaign. Colleagues describe her as passionate, action-oriented, professional, and friendly.

Outside of her marketing career, Tine is an avid learner, exploring video editing, e-commerce, and teaching French. She shows a keen interest in the practical applications of new technology, like AI, and follows scientific breakthroughs, particularly those originating from Denmark.

She holds a degree in French (Licence de Lettres Modernes) and has published a work titled "Meaning of me".

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Marketing Automation
Her core expertise, with deep experience in designing customer journeys using Salesforce Marketing Cloud, Pardot, Eloqua, and Adobe Campaign.
Omnichannel Engagement
She has led the development and execution of omnichannel and CRM strategies to create impactful customer experiences at companies like Novo Nordisk.
Beneficial AI
She shows interest in "Gunstig intelligens" (Beneficial Intelligence) and uses new AI tools, indicating a focus on technology's positive applications.

Media Appearances

Tine has no verified media appearances

Work History

3-2026
Senior Demand Manager at Terma Group
7-2025 - 2-2026
Digital Consultant at Marketingcapacity.dk
4-2021 - 6-2025
Senior Manager Omnichannel Customer Engagement at Novo Nordisk
11-2018 - 3-2021
Customer Data & Campaign Manager at Pandora
8-2017 - 10-2018
Digital Marketing Automation Manager at Coloplast

Education

Licence de Lettres Modernes /French from Lyon Lumière II
Cand.comm. from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen Metropolitan Area, Denmark Job Level : Middle Designation : Senior Demand Manager at Terma Group
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Insights For Selling To Tine

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tine

Personality Compatibility


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