Lateefa Coleman

Evaluator
DISC Type : dsc

Regional Vice President at HealthPRO Pediatrics

Newport News, Virginia, United States

Overview

Lateefa has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lateefa has no verified topics they care about

Media Appearances

Lateefa has no verified media appearances

Work History

4-2026
Regional Vice President at HealthPRO Pediatrics
9-2023
Multi-Site Clinic Director at HealthPRO Pediatrics
10-2022 - 9-2023
Area Director of Operations at EmpowerMe Wellness
12-2020 - 4-2022
Business Development Manager at Select Rehabilitation
8-2016 - 11-2020
Director Of Business Development at RehabCare

Education

Communication Disorders Sciences and Services from Hampton University
Psychology from Kean University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Newport News, Virginia, United States Job Level : Senior Designation : Regional Vice President at HealthPRO Pediatrics
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Insights For Selling To Lateefa

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lateefa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lateefa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lateefa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lateefa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lateefa

Personality Compatibility


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