Latifah Lake in

Latifah Lake

Login to view DISC.
Senior Manager of Lifecycle & CRM at Ritual
📍 Alpharetta, Georgia, United States

Latifah Lake is a results-driven marketing professional specializing in lifecycle and CRM management. With a Bachelors Degree from Hofstra University, she has a proven track record of using digital materials to enhance customer reach. Her career has progressed through roles at Blue Apron and 1-800-FLOWERS. COM, INC. , leading to her current senior position at Ritual.

She is passionate about building solid relationships with both colleagues and key accounts, thriving in fast-paced environments. Her professional interests are complemented by a focus on social media strategy, demonstrating a commitment to staying current with marketing trends. She capably handles multi-tasking and strives to make a positive impact.

Unique fact: Latifah was the recipient of the Ursula Burns Award, recognizing her as the person most likely to succeed in business.

Read the full overview →
Experience
11 Years
Current Role
Senior Manager of Lifecycle & CRM
Job Level
Middle
Location
Alpharetta, Georgia, United States
Personality Overview

How Latifah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Latifah cares about

Lifecycle & CRM
Her entire career, from coordinator to senior manager at companies like Ritual and Blue Apron, has been focused on CRM and customer lifecycle marketing.
Customer Engagement
Her experience in utilizing digital print and marketing materials is aimed at effectively increasing reach to targeted customers and building relationships.
+4 more topics Login to view topics
Career

Work history

2-2023
Senior Manager of Lifecycle & CRM
Ritual
4-2021 - 2-2023
CRM Marketing Manager
Ritual
6-2019 - 4-2021
Product Marketing Manager
Blue Apron
6-2018 - 6-2019
Email Marketing Specialist
Blue Apron
11-2016 - 6-2018
CRM Marketing Coordinator
1-800-FLOWERS.COM, INC.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2014
Bachelor's Degree
Hofstra University
2006 - 2010
Advanced Regents Diploma with Merit
Benjamin N Cardozo High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Ritual Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Latifah. Free, 10 seconds.