Laur Fiatoa-Newman

Critic
DISC Type : C

Senior Director of Growth at Helix Sleep

New York, New York, United States

Overview

Laur has no verified overview

Personality Overview

Critic

Information Seeker

Negotiator

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Laur has no verified topics they care about

Media Appearances

Laur has no verified media appearances

Work History

7-2025
Senior Director of Growth at Helix Sleep
1-2020 - 6-2025
Director of Growth at Helix Sleep
8-2018 - 1-2020
Senior Growth Marketing Manager at Helix Sleep
1-2018 - 8-2018
Lead Media Analyst at Laundry Service
4-2017 - 1-2018
Biddable + Direct Media Manager at Merkle

Education

2010 - 2014
Bachelor of Arts (B.A.) from Saint Joseph's University
2006 - 2010
High School from Pennsbury High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Senior Designation : Senior Director of Growth at Helix Sleep
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Insights For Selling To Laur

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laur is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Laur

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Laur move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Laur take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Laur

Personality Compatibility


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