Laura A. in

Laura A.

Inquirer · DISC type dc
Head of Core Campaign Strategy & Integrated Solutions at Siemens Digital Industries Software
📍 Greater Boston, United States

Laura A. is a senior marketing leader at Siemens Digital Industries Software, where she has driven growth and market expansion for over 25 years. She architects Go-to-Market transformations and audience-centric campaigns, bridging strategy with execution. She holds a Bachelors degree from Keene State College and is a certified MMTIC-MBTI Facilitator.

Laura has a professional interest in the work of companies like Microsoft and Deloitte. She shows support for her professional community by publicly offering help and recommendations to colleagues impacted by industry layoffs.

She is a certified facilitator for the Myers-Briggs Type Indicator (MMTIC-MBTI), showing a unique professional interest in personality assessments and team dynamics.

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Experience
34 Years
Current Role
Head of Core Campaign Strategy & Integrated Solutions
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

How Laura shows up

ROI Conscious
Upfront
Demanding

They respond well to confident salespeople. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Laura cares about

GTM Transformation
Her career is centered on designing and scaling Go-to-Market strategies that connect brand, industry, and demand across global markets for Siemens.
Future of Manufacturing
She actively shares insights on how emerging technologies like AI, robotics, and immersive engineering are creating the next wave of industrial automation.
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Career

Work history

10-2025
Head of Core Campaign Strategy & Integrated Solutions
Siemens Digital Industries Software
9-2021 - 10-2025
Senior Director of Industry Marketing
Siemens Digital Industries Software
7-2017 - 9-2021
Senior Director of Americas Marketing
Siemens Digital Industries Software
1-2017 - 7-2017
Director of Industry Marketing Campaigns - US/Canada
Siemens Digital Industries Software
6-2013 - 1-2017
Director of Marketing, Specialized Engineering Software
Siemens Digital Industries Software
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
Keene State College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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