Laura A.

Inquirer
DISC Type : dc

Head of Core Campaign Strategy & Integrated Solutions at Siemens Digital Industries Software

Greater Boston, United States

Overview

Laura A. is a senior marketing leader at Siemens Digital Industries Software, where she has driven growth and market expansion for over 25 years. She architects Go-to-Market transformations and audience-centric campaigns, bridging strategy with execution. She holds a Bachelors degree from Keene State College and is a certified MMTIC-MBTI Facilitator.

Laura has a professional interest in the work of companies like Microsoft and Deloitte. She shows support for her professional community by publicly offering help and recommendations to colleagues impacted by industry layoffs.

She is a certified facilitator for the Myers-Briggs Type Indicator (MMTIC-MBTI), showing a unique professional interest in personality assessments and team dynamics.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

GTM Transformation
Her career is centered on designing and scaling Go-to-Market strategies that connect brand, industry, and demand across global markets for Siemens.
Future of Manufacturing
She actively shares insights on how emerging technologies like AI, robotics, and immersive engineering are creating the next wave of industrial automation.
Audience-Centric Campaigns
A core focus of her work is architecting integrated campaigns rooted in consistent, audience-centric storytelling to ensure measurable market impact.

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Head of Core Campaign Strategy & Integrated Solutions at Siemens Digital Industries Software
9-2021 - 10-2025
Senior Director of Industry Marketing at Siemens Digital Industries Software
7-2017 - 9-2021
Senior Director of Americas Marketing at Siemens Digital Industries Software
1-2017 - 7-2017
Director of Industry Marketing Campaigns - US/Canada at Siemens Digital Industries Software
6-2013 - 1-2017
Director of Marketing, Specialized Engineering Software at Siemens Digital Industries Software

Education

Bachelor's degree from Keene State College

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Boston, United States Job Level : Mid-senior Designation : Head of Core Campaign Strategy & Integrated Solutions at Siemens Digital Industries Software
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura

Personality Compatibility


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