Laura B. Poindexter

Captain
DISC Type : DS

Senior Marketing Analyst at Equant

Sterling, Virginia, United States

Overview

Laura Poindexter is the President of Queenb Creative, LLC, bringing over two decades of experience in digital marketing strategy, specializing in owned media and AI for B2C businesses and events in the D. C. metro area. She is recognized for her integrity-driven strategies and focus on bottom-line results, ensuring rapid deployment and authentic audience engagement.

Outside of her professional life, Laura is an enthusiastic supporter of UConn basketball, a passion that began during her time at the University of Connecticut. She actively participates in community service events, such as shredathons, demonstrating her commitment to local initiatives.

Unique fact: Laura is often referred to as "the Wikipedia of Social Media" by her peers due to her extensive knowledge.

Personality Overview

Planner & Achiever

Consummate Professional

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Owned Media Growth
Laura's company, Queenb Creative, focuses on building and maximizing owned media assets like websites, email lists, and social channels for sustainable growth.
Practical AI Adoption
She frequently posts about using AI to boost efficiency and drive results for small businesses, advocating for action over extensive research.
Audience Engagement
Her core approach involves executing authentic and creative methods to engage audiences and achieve bottom-line results.

Media Appearances

Laura B. Poindexter, Queenb Creative, LLC, Named a Constant Contact Certified Solution Provider. Featured in Queenb Creative, LLC (company blog/news)

See Now

Work History

2-2001 - 8-2002
Senior Marketing Analyst at Equant
8-2000
President at Queenb Creative, LLC
10-1996 - 8-2000
Marketing Communications Manager at Kappa USA
7-1993 - 10-1996
Advertising Director/Art Director at Matt Godek Rugby & Soccer Supply
5-1992 - 7-1993
Advertising Director/Associate Editor at Rugby Magazine

Education

1988 - 1992
BA from University of Connecticut
1984 - 1988
Education details unavailable from North Kingstown Senior High School, North Kingstown, RI

More Information

Social Presence :

Prographics :

Exp : 10 Location : Sterling, Virginia, United States Job Level : N/A Designation : Senior Marketing Analyst at Equant
URL has been copied!

Insights For Selling To Laura B.

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura B. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura B.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura B. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura B. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura B.

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.