Laura Barens in

Laura Barens

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Initiatiefnemer at The Kindness Collective NL
📍 Hoofddorp, North Holland, Netherlands

Laura Barens is a strategic co-pilot and Head of Marketing at nlgroeit, with over 20 years of experience helping entrepreneurs grow through focus and structure. Holding a NIMA C (Master in Marketing), she is known for being hard on the content but soft on the person, guiding leaders to make sharp, practical choices.

Originally from Hoofddorp, she still lives there with her husband, two sons, and their dog, Bobbie. To recharge, Laura enjoys walking in the sun while listening to a good podcast and spending quality time dining with friends. She is also the founder of The Kindness Collective NL, promoting positive change through small gestures.

Lauras core professional philosophy is that kindness acts as a strategic business accelerator, building significant value and stronger relationships.

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Experience
26 Years
Current Role
Initiatiefnemer
Job Level
Mid-senior
Location
Hoofddorp, North Holland, Netherlands
Personality Overview

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Decision Approach
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Priorities

Topics Laura cares about

Entrepreneurial Growth
As a strategic co-pilot and Head of Marketing at nlgroeit, her work is entirely focused on providing entrepreneurs with the focus, direction, and structure needed to scale their businesses.
Kindness in Business
Founder of The Kindness Collective NL, she champions the idea that kindness is a powerful strategic tool and a business "accelerator, " not just a virtue.
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Career

Work history

10-2025
Initiatiefnemer
The Kindness Collective NL
6-2023
Head of Marketing
nlgroeit
4-2023 - 8-2023
Marketingmanager
MyOwnHealth.nl
5-2022 - 7-2024
Marketingmanager
PCM Community Nederland & België
8-2021 - 6-2024
Lid sponsorcommissie (vrijwilliger)
Business Club SV Hoofddorp
In the press

Media appearances

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Education
2006 - 2007
NIMA C
NIMA, Nederlands Instituut voor Marketing
2005 - 2005
NIMA B
NIMA, Nederlands Instituut voor Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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