Laura Barens

Captain
DISC Type : DS

Initiatiefnemer at The Kindness Collective NL

Hoofddorp, North Holland, Netherlands

Overview

Laura Barens is a strategic co-pilot and Head of Marketing at nlgroeit, with over 20 years of experience helping entrepreneurs grow through focus and structure. Holding a NIMA C (Master in Marketing), she is known for being hard on the content but soft on the person, guiding leaders to make sharp, practical choices.

Originally from Hoofddorp, she still lives there with her husband, two sons, and their dog, Bobbie. To recharge, Laura enjoys walking in the sun while listening to a good podcast and spending quality time dining with friends. She is also the founder of The Kindness Collective NL, promoting positive change through small gestures.

Lauras core professional philosophy is that kindness acts as a strategic business accelerator, building significant value and stronger relationships.

Personality Overview

Output-Driven

Consummate Professional

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Entrepreneurial Growth
As a strategic co-pilot and Head of Marketing at nlgroeit, her work is entirely focused on providing entrepreneurs with the focus, direction, and structure needed to scale their businesses.
Kindness in Business
Founder of The Kindness Collective NL, she champions the idea that kindness is a powerful strategic tool and a business "accelerator, " not just a virtue.
Marketing Strategy
With a NIMA C certification and over two decades of experience, she focuses on building strong marketing foundations to turn marketing efforts into a profitable revenue model.

Media Appearances

Laura has no verified media appearances

Work History

10-2025
Initiatiefnemer at The Kindness Collective NL
6-2023
Head of Marketing at nlgroeit
4-2023 - 8-2023
Marketingmanager at MyOwnHealth.nl
5-2022 - 7-2024
Marketingmanager at PCM Community Nederland & België
8-2021 - 6-2024
Lid sponsorcommissie (vrijwilliger) at Business Club SV Hoofddorp

Education

2006 - 2007
NIMA C from NIMA, Nederlands Instituut voor Marketing
2005 - 2005
NIMA B from NIMA, Nederlands Instituut voor Marketing

More Information

Social Presence :

Prographics :

Exp : 26 Location : Hoofddorp, North Holland, Netherlands Job Level : Mid-senior Designation : Initiatiefnemer at The Kindness Collective NL
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Laura

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Laura take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Laura

Personality Compatibility


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