Laura Barwell

Enthusiast
DISC Type : i

Director of Business Development at VMC Cashless Payment Systems

Meifod, Wales, United Kingdom

Overview

Laura Barwell is a Director of Business Development and a member of the Board of Directors at VMC Cashless Payment Systems, having been promoted in mid-2024. With over five years at the company, she is an expert in smart point-of-sale and payment solutions for vending and retail. She holds a degree in Music from De Montfort University.

Outside of her professional life, Laura has a deep passion for music, stemming from her university studies in music performance. She actively participates in musical events and recently sang as part of a 400-person choir to raise money for the charity Water Aid.

Unique fact: Laura performed with a 400-person choir at an event near Londons Tower Bridge to raise money for charity.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Cashless Technology
Her entire career at VMC is focused on cashless payment systems. She frequently posts about industry concepts like open-loop and closed-loop payments.
Workplace Collaboration
In a recent article, she expressed a strong belief in the benefits of in-office teams for communication, collaboration, and problem-solving.
AI in Payments
She has shown a keen interest in the practical applications of artificial intelligence within the payments industry and how it can be used beyond fraud detection.

Media Appearances

Laura has no verified media appearances

Work History

2-2024
Director of Business Development at VMC Cashless Payment Systems
2-2022
Head Of Business Development at VMC Cashless Payment Systems
4-2019 - 2-2022
Business development and Sales at VMC Cashless Payment Systems
10-2015 - 4-2019
Sales Executive at Sytner Group
12-2013 - 10-2015
Sales Administrator at Sytner Group

Education

2010 - 2013
Music from De Montfort University
2008 - 2010
Music Performance from Warwickshire College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Meifod, Wales, United Kingdom Job Level : Mid-senior Designation : Director of Business Development at VMC Cashless Payment Systems
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


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