Laura Camacho, MBA

Evaluator
DISC Type : scd

Senior Vice President - Sales, Marketing & Operations at Focusrite Group

Greater Phoenix Area, United States

Overview

Laura has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

5-2023
Senior Vice President - Sales, Marketing & Operations at Focusrite Group
1-2021 - 2-2023
Director of Merchandising (DMM) at Adorama
6-2015 - 9-2020
Director of Omni-Channel Merchandising at Guitar Center
9-2012 - 6-2015
E-commerce Category Manager (Buyer) at Guitar Center
7-2011 - 9-2012
E-commerce and Digital Marketing Manager at Guitar Center

Education

Masters of Business Administration (MBA) from California Lutheran University
Bachelor of Science from Southern Oregon University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Phoenix Area, United States Job Level : Leadership Designation : Senior Vice President - Sales, Marketing & Operations at Focusrite Group
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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