Laura Cassella

Inquirer
DISC Type : cd

Senior Director of Marketing at Men's Journal

Bayport, New York, United States

Overview

Laura has no verified overview

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2021
Senior Director of Marketing at Men's Journal
1-2020 - 12-2020
Marketing Director, Global Impact & Philanthropy at Sesame Workshop
2-2017 - 11-2019
Marketing Director at Family Media
3-2015 - 12-2016
Senior Marketing Manager at Manifest
2-2014 - 3-2015
Senior Marketing Manager, Fit Pregnancy and Natural Health at American Media

Education

1999 - 2002
BS from Emerson College
1997 - 1999
A levels from Millfield School, Somerset, England

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bayport, New York, United States Job Level : Senior Designation : Senior Director of Marketing at Men's Journal
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Laura

Personality Compatibility


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