Laura Castro

Questioner
DISC Type : c

Director of Marketing and Communications at University of Miami, Miller School of Medicine

Miami, Florida, United States

Overview

Laura has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2022
Director of Marketing and Communications at University of Miami, Miller School of Medicine
5-2019 - 4-2022
Director of Marketing and Physician Recruitment at Florida Digestive Health Specialists
3-2017 - 5-2019
Senior Manager, Marketing & Client Experience at Next-Mark, LLC
7-2014 - 3-2017
Communications Coordinator at UF Health

Education

2010 - 2014
Bachelor of Science (B.S.) from University of Florida

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at University of Miami, Miller School of Medicine
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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