Laura is a senior e-commerce leader with over 14 years of experience in fashion retail, specializing in online trading and merchandising for brands like Missguided and M&Co. She holds a BSc in International Fashion Marketing and has a proven track record of increasing sales, managing teams, and executing omni-channel strategies.
Outside of her core roles, Laura shows a keen interest in fostering growth within the digital marketing community. She actively supports smaller, privately-funded e-commerce companies by helping them connect with marketing agencies and freelancers to scale their business.
Unique fact: Laura navigated the challenging professional experience of managing the closure of M&Cos website just six months after joining as Head of Digital.
Read the full overview →They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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