Laura Cohen Ames

Enthusiast
DISC Type : i

Head of Digital at M&Co

London, England, United Kingdom

Overview

Laura is a senior e-commerce leader with over 14 years of experience in fashion retail, specializing in online trading and merchandising for brands like Missguided and M&Co. She holds a BSc in International Fashion Marketing and has a proven track record of increasing sales, managing teams, and executing omni-channel strategies.

Outside of her core roles, Laura shows a keen interest in fostering growth within the digital marketing community. She actively supports smaller, privately-funded e-commerce companies by helping them connect with marketing agencies and freelancers to scale their business.

Unique fact: Laura navigated the challenging professional experience of managing the closure of M&Cos website just six months after joining as Head of Digital.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

E-commerce Growth
Her entire career is centered on driving e-commerce performance, with a focus on increasing sales and conversion rates for major retail brands.
Digital Team Building
Demonstrates a passion for talent acquisition and team development, having recently led efforts to expand the digital team at M&Co by filling numerous vacancies.
Supporting Small Business
Actively seeks marketing resources, such as agencies and freelancers, to assist small, privately-funded e-commerce businesses that operate on platforms like Shopify.

Media Appearances

Laura has no verified media appearances

Work History

9-2022
Head of Digital at M&Co
5-2021 - 9-2022
Head of Trading - UK & EU at Missguided
11-2019 - 4-2020
Interim Head of Online Merchandising at Charles Tyrwhitt
12-2018 - 10-2019
Interim Senior Ecommerce Manager at L’OCCITANE Group
9-2017 - 11-2018
Ecommerce Specialist at Contracts

Education

2002 - 2008
International Fashion Marketing from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital at M&Co
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laura

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Laura take some risk or not?

  • They can take some low-probability risks if needed.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.