Laura Cohen Ames in

Laura Cohen Ames

Enthusiast · DISC type i
Head of Digital at M&Co
📍 London, England, United Kingdom

Laura is a senior e-commerce leader with over 14 years of experience in fashion retail, specializing in online trading and merchandising for brands like Missguided and M&Co. She holds a BSc in International Fashion Marketing and has a proven track record of increasing sales, managing teams, and executing omni-channel strategies.

Outside of her core roles, Laura shows a keen interest in fostering growth within the digital marketing community. She actively supports smaller, privately-funded e-commerce companies by helping them connect with marketing agencies and freelancers to scale their business.

Unique fact: Laura navigated the challenging professional experience of managing the closure of M&Cos website just six months after joining as Head of Digital.

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Experience
7 Years
Current Role
Head of Digital
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Laura shows up

Amiable & Agreeable
Story Driven
Optimistic

They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Laura cares about

E-commerce Growth
Her entire career is centered on driving e-commerce performance, with a focus on increasing sales and conversion rates for major retail brands.
Digital Team Building
Demonstrates a passion for talent acquisition and team development, having recently led efforts to expand the digital team at M&Co by filling numerous vacancies.
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Career

Work history

9-2022
Head of Digital
M&Co
5-2021 - 9-2022
Head of Trading - UK & EU
Missguided
11-2019 - 4-2020
Interim Head of Online Merchandising
Charles Tyrwhitt
12-2018 - 10-2019
Interim Senior Ecommerce Manager
L’OCCITANE Group
9-2017 - 11-2018
Ecommerce Specialist
Contracts
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2008
International Fashion Marketing
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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