Laura Cortada Lluelles

Initiator
DISC Type : Di

Head of Marketing, UK & Ireland at Freenow

London, England, United Kingdom

Overview

Laura is the Head of Marketing for the UK & Ireland at Freenow, specializing in brand marketing and campaign management. Her career includes senior roles at major brands like King (Candy Crush Soda Saga), Bumble, and Klook, where she led integrated marketing strategies for global audiences. She holds an M. Sc. from Birkbeck, University of London.

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Global Brand Strategy
Managed world-renowned brands like Candy Crush and Badoo, developing integrated marketing strategies across owned, earned, and paid channels to drive growth and positioning.
Mobile App Marketing
Career has centered on mobile-first companies like Freenow, King, and Bumble, focusing on user growth and retention through high-impact consumer campaigns.
Integrated Campaigns
Experienced in planning and delivering 360-degree consumer campaigns that align with business, brand, and local objectives across EMEA markets.

Media Appearances

Laura has no verified media appearances

Work History

12-2025
Head of Marketing, UK & Ireland at Freenow
1-2023 - 12-2025
Senior Brand & Marketing Manager - Candy Crush Soda Saga at King
1-2022 - 1-2023
Global Marketing Manager at Bumble
1-2021 - 1-2022
Spain Marketing Manager at Bumble
8-2019 - 1-2021
Marketing and Campaign Manager at Klook

Education

10-2011 - 9-2012
Master of Science (M.Sc.) from Birkbeck, University of London
9-2007 - 6-2011
Bachelor of Science (BSc) from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, UK & Ireland at Freenow
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Laura take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Laura

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.