Laura Craig

Trailblazer
DISC Type : DI

Co-Founder & AI-Powered Marketer at AI Marketing Summit

Melbourne, Victoria, Australia

Overview

Laura Craig is the Founder of VIVO Marketing and Co-Founder of AI Powered Marketer, using her 20+ years of big-brand experience from LOréal and Unilever to help SMEs grow. A University of Melbourne graduate, she builds AI-powered marketing engines. People who have worked with her describe her as creative, smart, and energetic.

Personality Overview

Achievement-Oriented

Values Relationships

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in Marketing
As co-founder of AI-Powered Marketer, she runs summits and programs teaching businesses how to integrate AI to fuel growth and efficiency.
SME Growth
Her entire professional focus is on bringing big-brand marketing strategies and AI-powered systems to small and medium-sized enterprises to help them scale.
Human-Centric Marketing
Emphasizes leading with "heart and connection" and speaks on topics like "Authenticity in the Age of AI" to create brands that genuinely connect with people.

Media Appearances

Speakers – AI for Good Summit 2025 (includes Laura Craig, Founder & Marketing Director, Vivo Marketing). Featured in ITU – AI for Good

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ABOUT — LAURA CRAIG (Founder & Marketing Director, Vivo Marketing). Featured in Laura Craig Official Website

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Laura Craig – Founder and Marketing Director @ Vivo Marketing (Profile). Featured in Crunchbase

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Work History

11-2023
Co-Founder & AI-Powered Marketer at AI Marketing Summit
5-2016
Founder & Marketing Director at Vivo Marketing
6-2014 - 5-2016
Brand/Marketing Manager Carlton Dry at Carlton & United Breweries
6-2013 - 3-2014
Brand Manager - Loreal Paris Haircare at L'Oréal
3-2012 - 6-2013
Brand Development - Hot Tea (Lipton, Bushells) at Unilever

Education

2003 - 2007
Commerce / Arts from University of Melbourne
1997 - 2002
International Baccalaureate from Wesley College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Co-Founder & AI-Powered Marketer at AI Marketing Summit
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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