Laura Dietzel

Questioner
DISC Type : c

Partner at RSM US LLP

Greater Chicago Area, United States

Overview

Laura is the Audit Industry Leader for Real Estate and Construction at RSM US LLP, leveraging over 20 years of experience to advise privately held real estate companies and private equity sponsors. A CPA with an executive certificate from MIT, she specializes in analyzing economic and technology trends impacting the middle market.

Laura actively fosters leadership and diversity within her field, participating in panels on women in real estate and leading RSMs "Women in Finance" events. She maintains a connection to her hometown of Cleveland, delivering keynote speeches at local industry events like the Urban Land Institutes Annual Finance Panel.

Unique fact: She is fluent in Arabic and previously performed due diligence for failed financial institutions during contractual work with the FDIC.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Fractional Leadership
Leads conversations on the evolving model of using fractional executives to navigate market pressures, capital constraints, and increased scrutiny in the finance industry.
Women in Finance
Champions the advancement of women by leading panels and events and participating in her firm's employee network groups focused on retaining high-performing women professionals.
Real Estate Economics
As a senior analyst, she interprets economic forces, technology trends, and market volatility to advise middle-market real estate clients and private equity funds.

Media Appearances

Laura Dietzel – Women in Eminence. Featured in Facebook (RSM US LLP)

See Now

Work History

10-2019
Partner at RSM US LLP
5-2018
Senior Real Estate Analyst at RSM US LLP
2009 - 2013
Contractual Work at FDIC
9-2005
Senior Manager at RSM US LLP
5-2004 - 8-2004
Summer Associate at Navigant Consulting

Education

2002 - 2005
Bachelor of Science from Miami University
2020 - 2021
Executive Certificate in Strategy & Innovation from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Partner at RSM US LLP
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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