Laura Donnelly in

Laura Donnelly

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Head of Sales & Marketing at West Midlands Trains
📍 Atherstone, England, United Kingdom

Laura Donnelly is the Head of Sales & Marketing for London Northwestern and West Midlands Railways. With a creative foundation from her music degree at The University of Edinburgh, she leads data-driven, customer-centric campaigns in the transport sector. Colleagues describe her as committed, engaging, and a natural strategic marketer.

Outside of her marketing career, Laura has a strong background in the creative arts. She holds a Bachelor of Music and is an award-winning singer, having received The Donald Tovey Memorial Prize for her vocal performance during her time at university.

Unique fact: She won a prestigious university-wide music competition for her talent as a singer.

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Experience
13 Years
Current Role
Head of Sales & Marketing
Job Level
Mid-senior
Location
Atherstone, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laura cares about

Rail Passenger Growth
Her role and public posts focus on developing campaigns that grow the passenger base for both leisure and business travel on the railway network.
Customer-Centric Campaigns
She emphasizes creating campaigns focused on the customer journey to enhance satisfaction and strengthen brand loyalty.
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Career

Work history

2-2022
Head of Sales & Marketing
West Midlands Trains
9-2021 - 2-2022
Senior Marketing Manager - West Midlands Railway & London Northwestern Railway
West Midlands Trains
11-2018 - 9-2021
Marketing Manager - West Midlands Railway
West Midlands Trains
2-2018 - 11-2018
Marketing & Communications Manager
Drayton Manor Park Limited
6-2016 - 2-2018
Senior Marketing Officer
Drayton Manor Park Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Music with Honours
The University of Edinburgh
2005 - 2007
ALevel
Christ's Hospital
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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