Laura Donnelly

Pioneer
DISC Type : dsi

Head of Sales & Marketing at West Midlands Trains

Atherstone, England, United Kingdom

Overview

Laura Donnelly is the Head of Sales & Marketing for London Northwestern and West Midlands Railways. With a creative foundation from her music degree at The University of Edinburgh, she leads data-driven, customer-centric campaigns in the transport sector. Colleagues describe her as committed, engaging, and a natural strategic marketer.

Outside of her marketing career, Laura has a strong background in the creative arts. She holds a Bachelor of Music and is an award-winning singer, having received The Donald Tovey Memorial Prize for her vocal performance during her time at university.

Unique fact: She won a prestigious university-wide music competition for her talent as a singer.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Rail Passenger Growth
Her role and public posts focus on developing campaigns that grow the passenger base for both leisure and business travel on the railway network.
Customer-Centric Campaigns
She emphasizes creating campaigns focused on the customer journey to enhance satisfaction and strengthen brand loyalty.
Corporate Travel Solutions
Advocates for companies to directly book employee travel to ease the financial burden on them, especially during periods of high cost-of-living.

Media Appearances

Laura has no verified media appearances

Work History

2-2022
Head of Sales & Marketing at West Midlands Trains
9-2021 - 2-2022
Senior Marketing Manager - West Midlands Railway & London Northwestern Railway at West Midlands Trains
11-2018 - 9-2021
Marketing Manager - West Midlands Railway at West Midlands Trains
2-2018 - 11-2018
Marketing & Communications Manager at Drayton Manor Park Limited
6-2016 - 2-2018
Senior Marketing Officer at Drayton Manor Park Limited

Education

2007 - 2011
Bachelor of Music with Honours from The University of Edinburgh
2005 - 2007
ALevel from Christ's Hospital

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atherstone, England, United Kingdom Job Level : Mid-senior Designation : Head of Sales & Marketing at West Midlands Trains
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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