Laura Edgington

Go-getter
DISC Type : d

Marketing Manager at Custer, Inc.

Grand Rapids, Michigan, United States

Overview

Laura has no verified overview

Personality Overview

Decisive

Vision Oriented

Direct & Candid

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2026
Marketing Manager at Custer, Inc.
5-2025 - 1-2026
Digital Specialist - Truscott Rossman Company at Say More
8-2024 - 1-2026
Digital Specialist at Truscott Rossman
8-2022 - 4-2024
Marketing Manager at LaFleur Marketing
5-2015 - 8-2022
Marketing & Social Media Manager at Experience Grand Rapids

Education

2005 - 2008
Cultural Anthropology from Western Michigan University
2012 - 2014
Marketing from Davenport University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Grand Rapids, Michigan, United States Job Level : Middle Designation : Marketing Manager at Custer, Inc.
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Laura

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Laura take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Laura

Personality Compatibility


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