Laura F.

Inspirer
DISC Type : id

People Director at Yoto

Twyford, England, United Kingdom

Overview

Laura is a strategic and commercial People Director at Yoto with a passion for partnering with start-ups and growing businesses. An award-winning leader, named HR Business Partner of the Year in 2016, she is described by colleagues as pragmatic, dedicated, and knowledgeable. She holds a PG Dip from London Metropolitan University.

Laura is a strong advocate for work-life flexibility, balancing her senior leadership role with her family life. She actively shares her personal experiences with nursery drop-offs and pick-ups, emphasizing the importance of a supportive work environment for parents.

Beyond her core HR duties, she successfully managed the B Corp Application for a previous employer, showcasing her commitment to sustainable business.

Personality Overview

Decisive

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling Start-ups
Specializes in providing strategic HR leadership to support the fast and ambitious growth of businesses like Yoto and Childs Farm.
Work-Life Flexibility
Personally advocates for flexible work arrangements that support working parents and contribute to a positive employee experience.
Purpose-Driven Business
Showcased her commitment to ethical business by previously managing a successful B Corp application, aligning with her work at mission-led companies.

Media Appearances

Laura has no verified media appearances

Work History

6-2022
People Director at Yoto
1-2019 - 6-2022
HR Director at Childs Farm Ltd
8-2018 - 1-2019
Head of HR - ITN Productions & Corporate at ITN
11-2017 - 8-2018
Head of HR - ITN Productions and Technology at ITN
1-2017 - 11-2017
Human Resources Business Partner - ITN Productions and ITN Technology at ITN

Education

2009 - 2011
PG Dip from London Metropolitan University
2007 - 2008
CIPD from Westminster Kingsway College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Twyford, England, United Kingdom Job Level : Mid-senior Designation : People Director at Yoto
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Laura

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Laura take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Laura

Personality Compatibility


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