Laura Fayer

Observer
DISC Type : ci

Vice President, Business Unit Lead Member at SoFi

United States

Overview

Laura has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

9-2025
Vice President, Business Unit Lead Member at SoFi
2-2022 - 9-2025
Sr. Director, Business Lead Member at SoFi
6-2020 - 1-2022
Business Lead, Relay (Digital Personal Financial Insights & Advice) at SoFi
8-2018 - 7-2020
Director of Growth at Great Jones (acquired by Roofstock)
6-2017 - 8-2017
MBA Summer Intern - Finance at SoFi

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Stanford University Graduate School of Business
2016 - 2018
Master of Education (M.Ed.) from Stanford University Graduate School of Education

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Senior Designation : Vice President, Business Unit Lead Member at SoFi
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and then make their decisions.
  • Can Laura take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Laura

Personality Compatibility


Other SoFi Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.