Laura Frediani

Observer
DISC Type : ci

Account Group Supervisor at Sound Healthcare Communications

New York City Metropolitan Area, United States

Overview

Laura Frediani is an experienced Account Group Supervisor at Sound Healthcare Communications, specializing in pharmaceutical marketing. With an MBA from Fordham, she has a strong background in managing major client accounts like Amgen and Merck, focusing on therapeutic areas such as rare disease, bone health, and oncology.

Laura maintains strong connections to her professional and academic communities, showing interest in the American Marketing Association and her alma mater, Syracuse University. Her education reflects a foundational interest in the intersection of commerce and legal frameworks.

Unique fact: Laura has formally studied both Business Law and Business Law II.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Healthcare Advertising
Her career has progressed through several roles within healthcare communications agencies, including H4B Chelsea and Sound Healthcare Communications.
Rare Disease Marketing
She has specific therapeutic area experience in rare diseases, including hematology and nephrology, across multiple roles.
Pharmaceutical Client Management
She has a history of managing relationships with major pharmaceutical clients such as Amgen, Merck, Pfizer, and Alnylam.

Media Appearances

Laura has no verified media appearances

Work History

1-2024
Account Group Supervisor at Sound Healthcare Communications
2-2022 - 1-2024
Account Supervisor at Sound Healthcare Communications
1-2021 - 12-2021
Account Supervisor at H4B Chelsea
10-2019 - 1-2021
Senior Account Executive at H4B Chelsea
4-2018 - 10-2019
Account Executive at H4B Chelsea

Education

2013 - 2017
Master of Business Administration (MBA) from Fordham Gabelli School of Business
2004 - 2008
B.A. from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Account Group Supervisor at Sound Healthcare Communications
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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