Laura Friedmann

Examiner
DISC Type : cs

Ariba Procurement Sr. Solutions Engineer at SAP

Cincinnati Metropolitan Area, United States

Overview

Laura Friedmann is a seasoned Senior Solutions Engineer at SAP Ariba with deep expertise in e-Procurement, strategic sourcing, and category management, particularly within life sciences. Colleagues describe her as a passionate, professional, and tenacious leader with significant business acumen. She holds an MBA from Xavier University.

Outside of her core role, Laura has a keen interest in product development, having completed a fellowship with SAPs design team. She recently earned a certification in Agile Product Owner techniques, reflecting a commitment to continuous learning in modern development methodologies.

Unique fact: Laura was part of the design team that conceptualized and developed SAPs category management solution.

Personality Overview

Process Oriented

Unexpressive

Tough To Convince

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Category Management
A core focus of her career, from managing R&D categories at Johnson & Johnson to helping design a category management solution during an SAP fellowship.
eProcurement Solutions
As a Sr. Solutions Engineer for SAP Ariba, she specializes in cloud-based procurement software and articulating its value to C-suite executives.
Agile Methodologies
She recently completed a certification for the "Agile Product Owner Role" and has hands-on experience with Agile design processes from an SAP fellowship.

Media Appearances

Laura has no verified media appearances

Work History

11-2015
Ariba Procurement Sr. Solutions Engineer at SAP
3-2021 - 11-2021
Fellowship - SAP Product Development at SAP
12-2013 - 11-2015
Category Manager Research & Development at Johnson & Johnson
1-2013 - 12-2013
Managing Director, Enterprise Program Management at Cincinnati Bell, Inc.
1-2009 - 12-2012
Managing Director - Strategic Sourcing & Vendor Relations at Cincinnati Bell, Inc.

Education

Master of Business Administration - MBA from Xavier University - Williams College of Business
BBA from University of Cincinnati Carl H. Lindner College of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Cincinnati Metropolitan Area, United States Job Level : Middle Designation : Ariba Procurement Sr. Solutions Engineer at SAP
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Laura

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Laura take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Laura

Personality Compatibility


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