Laura Frisk

Energizer
DISC Type : I

Chief Marketing Officer at Tiger of Sweden

Lidingö, Stockholm County, Sweden

Overview

Laura Frisk is the Chief Marketing Officer at Tiger of Sweden, bringing over a decade of international marketing experience. Described by colleagues as a "great strategic partner" with "exceptional marketing skills, " she has expertise in product marketing, demand generation, and campaign management across B2B and B2C sectors. She holds a BS from the UCF College of Business.

Laura has a strong background in the fashion and apparel industry, having previously served as Chief Marketing Officer for Happy Socks. Her posts emphasize strengthening relationships with retail partners and building a strong industry community. She has an interest in major global brands like Microsoft and The Walt Disney Company.

She is focused on building upon Tiger of Swedens new creative direction and century-long heritage in tailoring.

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Brand Heritage
She is focused on modernizing Tiger of Sweden's 100+ year heritage in tailoring, making it relevant for today's consumer.
Retail Partnerships
Her recent activity highlights the importance of connecting with retail partners to exchange ideas and strengthen community relationships.
Talent Development
Actively posts about hiring for her team, showing an interest in finding and onboarding new talent in areas like social media.

Media Appearances

Laura has no verified media appearances

Work History

11-2023
Chief Marketing Officer at Tiger of Sweden
8-2021 - 11-2023
Chief Marketing Officer at Happy Socks
4-2019 - 1-2022
Head Of Marketing at Happy Socks
8-2017 - 4-2019
Senior Marketing Manager, Nordics and Benelux at SHL
6-2016 - 8-2017
Senior Marketing Manager, Nordics at SHL

Education

2012 - 2013
Postgraduate Degree from CIM | The Chartered Institute of Marketing
BS from UCF College of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lidingö, Stockholm County, Sweden Job Level : Leadership Designation : Chief Marketing Officer at Tiger of Sweden
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laura

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laura take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Laura

Personality Compatibility


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