Carina Felix

Observer
DISC Type : ci

Head of Global Brand and Campaigns at Costa Coffee

Romford, England, United Kingdom

Overview

Carina Felix serves as the Head of Global Brand and Campaigns at Costa Coffee, guiding the companys creative strategy and major advertising initiatives. With a background in brand marketing and store design, she has progressed through multiple leadership roles within the company. She holds a Bachelor of Arts from the University of Greenwich.

Carina is deeply invested in collaborative success, frequently and publicly praising her team members and agency partners for their contributions to campaigns and brand activations. Colleagues describe her as a "brilliant marketeer" and an incredibly talented individual.

She recently led the development and launch of Costa Coffees new global brand platform, "Made With Heart. "

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Brand Platforms
She recently spearheaded the launch of Costa Coffee's new "Made With Heart" platform, expressing great pride in this major strategic initiative and its focus on customer rituals.
Creative Campaigns
Oversees the brand's major advertising efforts, including the annual Festive campaign, and collaborates with creative agencies like VML to produce "beautiful ads. "
Team Collaboration
Frequently posts public praise for her colleagues and agency partners, highlighting their specific contributions and celebrating team wins on major projects and activations.

Media Appearances

Costa Coffee Celebrates the Heart in Everyday Moments. Featured in LBBOnline

See Now

Work History

10-2023
Head of Global Brand and Campaigns at Costa Coffee
1-2021 - 9-2023
Senior Global Marketing Manager at Costa Coffee
11-2018 - 1-2021
Senior Global Campaign Manager at Costa Coffee
6-2015 - 11-2018
Senior Store Propositions and Design Manager at Costa Coffee
1-2014 - 6-2015
Lead Store Design and Planning Manager (Euphorium Bakery) at Tesco

Education

Bachelor of Arts - BA from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 14 Location : Romford, England, United Kingdom Job Level : Mid-senior Designation : Head of Global Brand and Campaigns at Costa Coffee
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Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Carina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Carina take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Carina

Personality Compatibility


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