Laura Gates

Examiner
DISC Type : cs

Vice President at TransLand

Nixa, Missouri, United States

Overview

Laura Gates is the President of TransLand, bringing over 25 years of experience from roles in accounting and human resources to her leadership position. Under her guidance, the company has seen a 24% growth in driver count and has been repeatedly named one of the "Best Fleets to Drive For. "

She is a strong proponent of giving back to the community, aiming to grow TransLands charitable footprint. Her personal philosophy is rooted in concepts of grit and endurance, believing that focused, consistent action is the key to overcoming challenges and achieving goals.

Recently named a 2024 "Woman Who Means Business" by Biz 417, she is also a board member for the Missouri Trucking Association.

Personality Overview

Tough To Convince

Late Adopter

Unexpressive

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Company Culture
Rose from an HR and organizational effectiveness background to President, emphasizing core values and a "family feel" to maintain low turnover in a high-turnover industry.
Driver Retention
Her leadership focus has resulted in TransLand being named a "Best Fleet to Drive For" multiple years, an honor directly based on driver feedback and satisfaction.
Female Leadership
Works in a male-dominated industry and has stated she takes her role as a female leader seriously, aiming to make it better for those who come after her.

Media Appearances

Laura has no verified media appearances

Work History

6-2022
Vice President at TransLand
6-1999 - 6-2022
Vice President Human Resources/ Organizational Effectiveness at TransLand

Education

Laura has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Nixa, Missouri, United States Job Level : Senior Designation : Vice President at TransLand
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Laura take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Laura

Personality Compatibility


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