Laura Gordon

Galvanizer
DISC Type : Id

Assoc Director, Brand Strategy & Integrated Marketing at The Knot Worldwide

Greater Chicago Area, United States

Overview

Laura has no verified overview

Personality Overview

Pragmatic

Trusting

Self-Assured

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

5-2023
Assoc Director, Brand Strategy & Integrated Marketing at The Knot Worldwide
1-2023 - 4-2023
Director, Brand Marketing (Interior Define) at Havenly
2-2022 - 1-2023
Senior Director, Brand Marketing at Interior Define
10-2020 - 3-2022
Director, Brand Marketing at Interior Define
8-2019 - 10-2020
Senior Manager, Brand Marketing at Interior Define

Education

Bachelor of Science in Business from Miami University
Education details unavailable from New Trier High School District

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Assoc Director, Brand Strategy & Integrated Marketing at The Knot Worldwide
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Appeal to their sense of self-worth and how they will impact their organization
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t make promises that are hard to keep
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Laura take some risk or not?

  • They can take risks if necessary.

You And Laura

Personality Compatibility


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