Laura Gurgel

Sharpshooter
DISC Type : CD

Especialista III at SENAI CIMATEC

São Paulo, São Paulo, Brazil

Overview

Laura Gurgel is an innovation specialist, co-founding Soul. Working and the Clube de Negócios to support entrepreneurs. She educates the next generation of innovators as an MBA professor at institutions like FIAP and SENAI CIMATEC. Colleagues frequently describe her as articulate, focused, and inspiring, praising her extensive professional network and business vision.

Driven by a natural curiosity, Laura is passionate about new experiences and initiatives that generate social impact. She dedicates herself to developing entrepreneurial communities and fostering a collaborative culture, consistently working on projects that aim to solve complex problems and empower founders through connection and shared knowledge.

Unique fact: Since 2017, she has been an analyst for the Brazilian version of the popular TV show Shark Tank.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Open Innovation
A core theme in her career, she helps corporations connect with startups and implement open innovation strategies, and has led this area in previous roles.
Entrepreneurial Education
As an MBA professor at FIAP, SENAI CIMATEC, and ESPM, she is deeply involved in shaping curricula and mentoring students on innovation and entrepreneurship.
Community Building
Co-founded Soul. Working and Clube de Negócios, where she is directly responsible for structuring and developing entrepreneurial communities to foster growth and collaboration.

Media Appearances

Laura has no verified media appearances

Work History

6-2025
Especialista III at SENAI CIMATEC
5-2024
Parceiro de consultoria at CO-VIVA
4-2024
Advisor at Investidores.vc
10-2022
Investidora at Investidores.vc
11-2021
Membro at Angel Investor Club

Education

2017 - 2017
Master of Business Administration (MBA) from FIAP
2018 - 2018
Organização de eventos from Sympla Academy

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Especialista III at SENAI CIMATEC
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If convinced, they can reach decisions quite fast.
  • Can Laura take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Laura

Personality Compatibility


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