Laura Hogya

Go-getter
DISC Type : d

Head of Corporate Communications, PR + Policy at ThredUp

Tustin, California, United States

Overview

Laura has no verified overview

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

8-2025
Head of Corporate Communications, PR + Policy at ThredUp
6-2024
Founder at Laura Hogya Communications
6-2022 - 6-2024
Head of External Communications & PR at The RealReal
6-2021 - 6-2022
Associate Director, Public Relations at The RealReal
11-2020 - 5-2021
Vice President Communications at Therabody

Education

2006 - 2010
BA from University of Rhode Island
2009 - 2009
Psychology from Bond University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Tustin, California, United States Job Level : Mid-senior Designation : Head of Corporate Communications, PR + Policy at ThredUp
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laura

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laura

Personality Compatibility


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