Laura Hurtado

Sharpshooter
DISC Type : DC

Digital Marketing Manager at Interparcel Australia

Mascot, New South Wales, Australia

Overview

Laura is the Digital Marketing Manager for Interparcel Australia, where she drives growth through innovative strategies in UX, SEO, and content. With a Masters in Digital Marketing, her experience spans from the pharmaceutical industry in Barcelona to logistics in Australia. Colleagues describe her as passionate, resolute, and highly motivated.

Outside of her professional role, Laura is dedicated to community causes. She actively participates in fundraising events, including completing a 25km walk to raise money and support for the Ronald McDonald House Charities in Sydney, demonstrating a strong commitment to giving back.

Unique fact: Laura transitioned her digital marketing career internationally, moving from the pharmaceutical sector in Spain to the e-commerce and logistics industry in Australia.

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

eCommerce Logistics
Her work at Interparcel is focused on providing shipping solutions for small and medium-sized e-commerce businesses, a topic she frequently writes about on the company blog.
Digital Content Strategy
She is passionate about creating compelling content and has authored articles on using AI for social media, industry trends, and marketing tips for retailers.
Supporting SMEs
Her role is centered on helping small and medium-sized businesses succeed by optimizing their shipping and fulfillment processes.

Media Appearances

Laura has no verified media appearances

Work History

1-2023
Digital Marketing Manager at Interparcel Australia
8-2021 - 1-2023
Digital Marketing Specialist at Interparcel Australia
10-2019 - 10-2019
Digital Communications Officer at Brimbank City Council
7-2016 - 4-2019
Digital Marketing Manager at Alliance Healthcare España
1-2016 - 6-2016
Digital Marketing Assistant at ePages

Education

12-2022 - 1-2023
Leading from Australian Institute of Management
2017 - 2018
Master's degree from IM Digital Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mascot, New South Wales, Australia Job Level : Middle Designation : Digital Marketing Manager at Interparcel Australia
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laura

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They can take decisions very fast if you manage to convince them.
  • Can Laura take some risk or not?

  • The risks don’t matter much to them.

You And Laura

Personality Compatibility


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