Laura Jacobson

Observer
DISC Type : ci

Global insight leader at IGD

London, England, United Kingdom

Overview

Laura Jacobson is a Global Insight Leader at IGD, focusing on the future of health and global food trends to assist retailers and manufacturers. Her career began in the fresh produce industry before moving to Tescos insight and online teams. Laura is a graduate of the University of Cambridge.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

GLP-1 Drug Impact
Writes and posts extensively about the impact of GLP-1 weight-loss drugs on consumer behavior, the grocery industry, and holiday eating habits.
Health & Wellness Trends
Analyzes growing demand for high-protein, gut-friendly, and natural foods, viewing health as an integrated lifestyle beyond just diet.
Future of Grocery
Focuses on the evolution of the global food industry, exploring how trends like the wellness economy will shape the future of grocery retail.

Media Appearances

Laura has no verified media appearances

Work History

9-2022
Global insight leader at IGD
3-2022 - 9-2022
Head of Retail Insight - Asia at IGD
8-2019 - 3-2022
Head of Retail Insight, UK at IGD
8-2016 - 7-2017
Online propositions manager at Tesco
10-2015 - 8-2016
Competitor Insight at Tesco

Education

2009 - 2010
Education details unavailable from Fukuoka University of Economics
2006 - 2009
Bachelor of Arts (BA) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global insight leader at IGD
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


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