Laura Jacobson is a Global Insight Leader at IGD, focusing on the future of health and global food trends to assist retailers and manufacturers. Her career began in the fresh produce industry before moving to Tescos insight and online teams. Laura is a graduate of the University of Cambridge.
Read the full overview →They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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