Laura Jakobsen

Examiner
DISC Type : cs

Co-Founder & CEO at RIOT Energy

Los Angeles, California, United States

Overview

Laura has no verified overview

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

5-2016
Co-Founder & CEO at RIOT Energy
9-2011 - 3-2016
Senior Vice President | Chief Marketing Officer across Global Marketing,Product Innovation & Design at Pinkberry Ventures, Inc
2003 - 9-2011
Vice President, Brand Strategy & Product Innovation at Hornall Anderson
2001 - 2002
Senior Director, Brand & Digital Marketing at Cole & Weber
1997 - 2001
Client Director, Brand Strategist at Landor & Fitch

Education

Communications from Penn State University
2010 - 2011
Executive Leadership & Management from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 30 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder & CEO at RIOT Energy
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Laura

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Laura take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Laura

Personality Compatibility


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