Laura Johns

Supporter
DISC Type : s

Founder + CEO at The Business Growers

Jackson, Mississippi, United States

Overview

Laura Johns is the Founder and CEO of The Business Growers, a marketing firm for MSPs and IT companies. With 20 years of experience, she is an author, speaker, and Gold Stevie® Award winner. She holds a BA from Mississippi College and an MA from the University of Alabama, and serves as President of the Mississippi College Alumni Association.

Outside of work, Laura is the co-host of "The Home and The Hustle, " a podcast for working moms. As a mother of two young boys, she prioritizes family time and speaks openly about balancing entrepreneurship with raising a family. She is deeply involved in her community, serving in the Leadership Mississippi program.

Lauras woman-owned and led marketing agency grew its team by 16X in just three years, now serving over 60 clients across 25 states.

Personality Overview

Thoughtful In Approach

Calm

Risk-averse

They usually go by the book, following all rules and procedures.  They maintain good relationships with everyone, internally and externally. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

MSP Growth Strategies
Her firm, book, and podcast "Know Grow Scale" are all dedicated to helping MSP and IT companies build predictable revenue engines through proven marketing systems.
Supporting Working Moms
She co-hosts "The Home and The Hustle" podcast specifically for working mothers and emphasizes the importance of balancing business with family life.
Female Entrepreneurship
As a Gold Stevie® Award winner for Best Female Entrepreneur who runs a women-led agency, she is a vocal advocate for empowering women in business.

Media Appearances

Laura has no verified media appearances

Work History

7-2021
Founder + CEO at The Business Growers
9-2020
Chief Strategy Officer at Fuse.Cloud
7-2014 - 7-2021
Vice President, Corporate Culture & Marketing at Fuse.Cloud
7-2014 - 7-2014
Vice President at Fuse.Cloud
5-2012 - 6-2014
Marketing Manager, Smart Grid Solutions at Itron

Education

Bachelor of Science - BS from Mississippi College
2006 - 2007
MA from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 17 Location : Jackson, Mississippi, United States Job Level : Leadership Designation : Founder + CEO at The Business Growers
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Laura

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Laura take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Laura

Personality Compatibility


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