Laura Keane in

Laura Keane

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Global Marketing Director at The Body Shop
📍 London, England, United Kingdom

Laura Keane is the Global Marketing Director at The Body Shop, leveraging extensive brand management experience from her previous roles at LOréal. She specializes in product development and executing marketing campaigns for major global beauty brands. Laura holds a First Class Honours Bachelor of Arts from The University of Sheffield.

Laura is a vocal advocate for evolving beauty industry standards away from "anti-aging" narratives towards messages of self-love, empowerment, and authenticity. She champions using marketing to make women feel good about themselves and is committed to boosting self-esteem through skin-positive and inclusive campaigns.

She was a key leader in The Body Shops initiative to become the first global brand to have its entire product portfolio of over 700 products certified as 100% vegan.

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Experience
18 Years
Current Role
Global Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Laura cares about

Ethical Branding
Led the historic project for The Body Shop to achieve 100% vegan certification across its entire product line, a first for any global beauty brand.
Positive Marketing
Actively works to shift beauty narratives away from "anti-aging" towards empowering messages of self-love, confidence, and authenticity in brand campaigns.
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Career

Work history

7-2020
Global Marketing Director
The Body Shop
7-2018 - 7-2020
Head Of Global Marketing: Bath, Body and Hair
The Body Shop
3-2014 - 7-2018
Global Axe Director Make-up at The Body Shop
L'Oréal
1-2012 - 2-2014
Senior Brand Manager Maybelline Face
L'Oréal
1-2010 - 12-2011
Brand Manager Garnier Skin Care
L'Oréal
In the press

Media appearances

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Education
2001 - 2004
1st Class Hons. Bachelor of Arts (B.A.)
The University of Sheffield
Education details unavailable
Brentwood Ursuline
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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