Laura Keane is the Global Marketing Director at The Body Shop, leveraging extensive brand management experience from her previous roles at LOréal. She specializes in product development and executing marketing campaigns for major global beauty brands. Laura holds a First Class Honours Bachelor of Arts from The University of Sheffield.
Laura is a vocal advocate for evolving beauty industry standards away from "anti-aging" narratives towards messages of self-love, empowerment, and authenticity. She champions using marketing to make women feel good about themselves and is committed to boosting self-esteem through skin-positive and inclusive campaigns.
She was a key leader in The Body Shops initiative to become the first global brand to have its entire product portfolio of over 700 products certified as 100% vegan.
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