Laura Kendall

Pioneer
DISC Type : Dis

Founder, Chief Strategy Officer + Salesforce at CRESCITA

United States

Overview

Laura has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

10-2024
Founder, Chief Strategy Officer + Salesforce at CRESCITA
3-2023 - 10-2024
Consultant/ Fractional Marketing Executive at Marketing/ Sales/ Agentic AI Consultant
6-2016 - 10-2022
Global Chief Sales & Marketing Officer, CMO/ CIO at Hanking Electronics
Fractional Chief Marketing Officer (CMO)/ VP of Marketing at Consultant - Marketing Digital & Sales
EVP of Client Marketing & Professional Services at ECommerce Partners

Education

Global Marketing from Thunderbird School of Global Management
Online Marketing & Technical Management from Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Leadership Designation : Founder, Chief Strategy Officer + Salesforce at CRESCITA
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Laura

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are generally fast movers and can take quick decisions
  • Can Laura take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Laura

Personality Compatibility


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