Laura Krivit Adrian

Wildcard
DISC Type : csi

Director of Advertising and Custom Solutions at The Knot Worldwide

Chicago, Illinois, United States

Overview

Laura has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

5-2019
Director of Advertising and Custom Solutions at The Knot Worldwide
2-2019 - 4-2019
Director of Advertising and Custom Solutions at XO Group Inc.
6-2017 - 2-2019
Digital/Social/Print Media Sales Consultant at Hayden Worldwide
5-2015 - 6-2017
Midwest Director Integrated Sales at Condé Nast,Teen Vogue
12-2012
Midwest Director Integrated Sales, Brides at Condé Nast

Education

BS from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director of Advertising and Custom Solutions at The Knot Worldwide
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laura

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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