Laura L. A.

Enthusiast
DISC Type : i

eCommerce Wholesale Sales and Product Manager at Highwood USA

Memphis, Tennessee, United States

Overview

Laura is a results-oriented eCommerce Sales Director with a proven record of executing key sales strategies and driving business growth. Her expertise spans account management, P&L oversight, and strategic partnerships. She holds a Bachelor of Science from Middle Tennessee State University and is licensed in Property, Casualty, Life and Health Insurance.

Laura describes herself as authentic, collaborative, and driven, striving to build and nurture productive business relationships. She is resourceful and flexible with a strong work ethic, capable of managing multiple priorities simultaneously.

She has twice led the research, negotiation, and implementation of a companys first-ever Product Information Management (PIM) system.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Omnichannel Strategy
Actively shares content about the benefits of integrating DTC, eCommerce, and brick-and-mortar retail to create a lucrative omnichannel experience.
eCommerce Growth
Has a track record of being hired specifically to build and scale eCommerce departments from the ground up, leading teams to achieve growth objectives.
PIM Implementation
Has repeatedly spearheaded the selection and implementation of PIM systems, showcasing deep operational expertise in centralizing product data.

Media Appearances

Laura has no verified media appearances

Work History

8-2022
eCommerce Wholesale Sales and Product Manager at Highwood USA
12-2018 - 8-2022
Director Of eCommerce at Crestview Collection
4-2018 - 12-2018
Merchant Category Leader/Buyer at Fred's Inc.
11-2014 - 3-2018
Omni-Channel Associate Buyer/Assistant Buyer eCommerce/Distribution Analyst at Kirkland's
6-2012 - 11-2014
Co-Manager at Talbots

Education

Bachelor of Science from Middle Tennessee State University (MTSU)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Memphis, Tennessee, United States Job Level : Middle Designation : eCommerce Wholesale Sales and Product Manager at Highwood USA
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Insights For Selling To Laura L.

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura L. is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Laura L.

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Laura L. move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Laura L. take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Laura L.

Personality Compatibility


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