Laura L. A. in

Laura L. A.

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eCommerce Wholesale Sales and Product Manager at Highwood USA
📍 Memphis, Tennessee, United States

Laura is a results-oriented eCommerce Sales Director with a proven record of executing key sales strategies and driving business growth. Her expertise spans account management, P&L oversight, and strategic partnerships. She holds a Bachelor of Science from Middle Tennessee State University and is licensed in Property, Casualty, Life and Health Insurance.

Laura describes herself as authentic, collaborative, and driven, striving to build and nurture productive business relationships. She is resourceful and flexible with a strong work ethic, capable of managing multiple priorities simultaneously.

She has twice led the research, negotiation, and implementation of a companys first-ever Product Information Management (PIM) system.

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Experience
13 Years
Current Role
eCommerce Wholesale Sales and Product Manager
Job Level
Middle
Location
Memphis, Tennessee, United States
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

Omnichannel Strategy
Actively shares content about the benefits of integrating DTC, eCommerce, and brick-and-mortar retail to create a lucrative omnichannel experience.
eCommerce Growth
Has a track record of being hired specifically to build and scale eCommerce departments from the ground up, leading teams to achieve growth objectives.
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Career

Work history

8-2022
eCommerce Wholesale Sales and Product Manager
Highwood USA
12-2018 - 8-2022
Director Of eCommerce
Crestview Collection
4-2018 - 12-2018
Merchant Category Leader/Buyer
Fred's Inc.
11-2014 - 3-2018
Omni-Channel Associate Buyer/Assistant Buyer eCommerce/Distribution Analyst
Kirkland's
6-2012 - 11-2014
Co-Manager
Talbots
In the press

Media appearances

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Education
Bachelor of Science
Middle Tennessee State University (MTSU)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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