Laura Lane
Captain · DISC type DSAs the Head of Marketing for Northern Europe at HubSpot, Laura leads a high-performing team responsible for driving awareness, demand, and customer engagement. Described by colleagues as talented, driven, and a "fountain of marketing knowledge, " she translates global strategy into regionally relevant campaigns. She holds a Postgraduate Diploma in Marketing Practice.
Originally from Ireland, Laura has an international background, having relocated from London and previously studied International Business in Italy. She is an advocate for professional growth and leadership, and speaks publicly about imposter syndrome, perfectionism, and the importance of celebrating wins.
She has recently been focused on how marketers can adapt to the rise of AI in search and content consumption.
Read the full overview →How Laura shows up
They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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