Laura Lane in

Laura Lane

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Senior Manager, Marketing (Northern Europe) at HubSpot
📍 Galway, County Galway, Ireland

As the Head of Marketing for Northern Europe at HubSpot, Laura leads a high-performing team responsible for driving awareness, demand, and customer engagement. Described by colleagues as talented, driven, and a "fountain of marketing knowledge, " she translates global strategy into regionally relevant campaigns. She holds a Postgraduate Diploma in Marketing Practice.

Originally from Ireland, Laura has an international background, having relocated from London and previously studied International Business in Italy. She is an advocate for professional growth and leadership, and speaks publicly about imposter syndrome, perfectionism, and the importance of celebrating wins.

She has recently been focused on how marketers can adapt to the rise of AI in search and content consumption.

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Experience
15 Years
Current Role
Senior Manager, Marketing (Northern Europe)
Job Level
Middle
Location
Galway, County Galway, Ireland
Personality Overview

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Priorities

Topics Laura cares about

AI in Marketing
She frequently speaks and writes about balancing AI precision with human creativity, and optimizing content strategies for AI engines to navigate changes in consumer behavior.
Regional GTM Strategy
Her role is centered on translating HubSpot's global go-to-market strategy into resonant, data-driven campaigns for the UKI, Nordics, and Benelux regions.
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Career

Work history

4-2025
Senior Manager, Marketing (Northern Europe)
HubSpot
1-2024 - 4-2025
Manager, Marketing (Northern Europe)
HubSpot
5-2022 - 1-2024
Senior Marketing Manager, UK&I
HubSpot
3-2015 - 4-2022
Senior Marketing Manager, EMEA
ChannelAdvisor
3-2012 - 3-2015
Marketing and Communications Manager, EMEA
ChannelAdvisor
In the press

Media appearances

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Education
2009 - 2010
Postgraduate Diploma in Marketing Practice (Masters Level)
University of Galway
2004 - 2008
Bachelor of Commerce International (Italian)
National University of Ireland, Galway
2006 - 2007
Erasmus Year Study of International Business
Università degli Studi di Torino
Social presence
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Behavioral profile

DISC profile (public)

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