Laura Macpherson

Inquirer
DISC Type : cd

Brand Marketing & Communications Director at Half Moon

Jamaica

Overview

Laura has no verified overview

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2018
Brand Marketing & Communications Director at Half Moon
6-2015 - 12-2017
Marketing Communications Manager at Half Moon
2-2012 - 5-2015
Public Relations Manager at Sandals Resorts International
1-2010 - 1-2012
Online News Coordinator /Senior Journalist at The Gleaner Company
6-2008 - 1-2010
Freelance Journalist at Freelance Journalist/Copywriter

Education

2004 - 2008
Hons. BA from University of Toronto
2006 - 2008
Certificate from Centennial College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Jamaica Job Level : Mid-senior Designation : Brand Marketing & Communications Director at Half Moon
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Laura

Personality Compatibility


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