Laura Markley

Questioner
DISC Type : c

Chief Financial Officer at Farmer Focus

Greater Richmond Region, United States

Overview

Laura has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

9-2023
Chief Financial Officer at Farmer Focus
11-2019
Board Observer at Farmer Focus
8-2013
Managing Director / General Partner & CFO at NRV
11-2021
Board Member at Murphy's Naturals
11-2020
Board Member at Iron Sheepdog

Education

2011 - 2013
MBA from Columbia Business School
2007 - 2008
Masters of Accounting from William & Mary – Raymond A. Mason School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Richmond Region, United States Job Level : Leadership Designation : Chief Financial Officer at Farmer Focus
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laura

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laura take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Laura

Personality Compatibility


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