Laura Martinez

Activist
DISC Type : Cd

Chief Digital Officer (CDO) & DSI at Nestlé

La Garenne-Colombes, Île-de-France, France

Overview

As Chief Digital Officer at Nestlé France, Laura Martinez leads technology deployment, data analytics, and digital innovation. A certified Six Sigma Black Belt and Lean Expert, she leverages her education from Harvard and London Business School to drive transformation and operational excellence. Her career is focused on delivering results through continuous improvement programs.

Laura is a strong advocate for inclusive innovation and diversity. She actively supports initiatives that empower young talent in AI and sponsors programs focused on social and ethnocultural diversity within her organization. This demonstrates a commitment to leveraging technology for positive societal impact, aligning with her professional goals.

Unique fact: Laura is multilingual, fluent in Spanish, English, French, and Italian, with a basic knowledge of Russian.

Personality Overview

Meticulous

Value Conscious

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
Her entire career, particularly her current role as CDO, is focused on leading digital transformation, from optimizing core business processes to implementing new ways of working.
Data & AI Strategy
Actively promotes using data for business decisions and is a proponent of leveraging AI for performance, as seen in her support for initiatives like Kesk'IA and LSA Tech.
Sustainable Commerce
Participated as a speaker in a roundtable on "Sustainable Commerce and Regulation: No Data, No Future, " showing a professional interest in sustainability challenges for large companies.

Media Appearances

Laura has no verified media appearances

Work History

1-2024
Chief Digital Officer (CDO) & DSI at Nestlé
6-2020
Chief Transformation Office at Nestlé
12-2018 - 6-2020
Head of Nestlé Business Excellence at Nestlé Waters Europe at Nestlé Waters
10-2015 - 6-2020
Head of Lean at Nestlé Waters
9-2012 - 10-2015
Lean Office Pillar - Nestle Waters Corporate at Nestle S.A.

Education

9-2024 - 11-2024
Disruptive Strategy from Harvard Business School
4-2016 - 4-2016
Nestlé Leadership Program from London Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : La Garenne-Colombes, Île-de-France, France Job Level : Leadership Designation : Chief Digital Officer (CDO) & DSI at Nestlé
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Their decision making speed is somewhere in the middle.
  • Can Laura take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Laura

Personality Compatibility


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